Rome will take centre stage in the global travel and tourism arena in September as it hosts the 25th World Travel & Tourism Council (WTTC) Global Summit.

The event will bring together top leaders from across the industry, including government ministers, city mayors, CEOs, and forward-thinking innovators, to explore and shape the future of a sector that fuels economic development, generates millions of jobs, and links people and places around the world.

The Auditorium Parco della Musica in Rome will host this landmark event, providing a stage for industry leaders to share insights, discuss sustainable growth strategies, and reimagine the future of travel in a post-pandemic world.

With its deep-rooted history, vibrant cultural heritage, and forward-thinking approach to tourism, Italy offers an ideal setting for the summit, embodying the blend of tradition and innovation that defines the evolving global tourism industry.

The summit is being organised in partnership with the Italian Ministry of Tourism, ENIT (the Italian National Tourist Board), the Municipality of Rome, and the Lazio Region, highlighting Italy’s central role in guiding the future of global tourism.

As the fourth most visited country in the world, Italy stands out as an ideal host, combining its storied tourism legacy with a progressive vision for innovation and sustainable travel.

“Italy represents everything the world loves about travel — beauty, quality, culture, and cuisine. Rome is the perfect stage for a summit that will welcome the world’s tourism leaders to think boldly, act collaboratively, and help shape a decade of growth rooted in excellence,” said Julia Simpson, WTTC’s President and CEO.

With its strong tourism infrastructure and increasing commitment to sustainable travel, Italy provides the perfect setting to address the key challenges and emerging opportunities shaping the global tourism industry.

Rome’s selection as the host city for the 2025 summit reinforces the country’s leadership in the sector, where tourism remains a vital engine of economic growth and job creation.

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